IBM smart socials.
IBM’s online engagement was dipping in Asia Pacific due to a lack of vibrant, platform-specific content.
To tackle this, the creative team in Singapore launched 20 short, dynamic videos showcasing how IBM uses smart technology to innovate global processes.
These videos were shared across 11 countries in four languages, generating over 69 million impressions and over one million engagements. For a full overview, download the case study or access the complete project.
IBM x iKure.
In rural India, with only one doctor for every 6,000 residents, efficient medical diagnosis is crucial.
Healthcare company iKure turned to IBM Cloud Pak® and IBM Watson® AI to bridge this gap, allowing doctors to remotely access patient data and prioritise care for those most at risk of heart disease.
The initiative has already impacted 9 million lives across seven Indian states. Future plans include establishing 200 hubs to reach 25 – 30 million more individuals, expanding globally to nine African countries and Vietnam.
IBM hybrid cloud.
From cronuts to labradoodles, the world loves a hybrid. Businesses are no exception. During the global pandemic, enterprises needed solutions to enhance agility while ensuring business continuity. IBM showcased the advantages of a hybrid cloud through colourful split-screen advertisements.
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